Most NFL teams make their payroll and operating costs plus a small profit from the TV revenue shared with all of the other teams. Making additional profit (or covering a high-end-of-the-cap payroll) and having money to pay signing bonuses is covered by ticket sales and concessions/parking – that’s the cash on hand that teams need. To create that demand, they want as much exposure as possible to put butt in the seats, which means having their games on TV. NFL blackout rules state that the home team’s games have to be blacked out in the local market, IIRC, if the game isn’t a sellout 72 hours before kickoff. This may have changed in the last one or two TV contracts, but that was the rules for most of the NFL’s history with TV.
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