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As such, Choice Feminism is omnipresent, but Barbie rejects it as a real problem. Sadly, though, as a product, Barbie cannot properly grapple with Choice Feminism. Because it is, at the You Had Me At Selbstfahrlafette Auf Fahrgestell Tiger I Mit 38 Cm Raketen Werfer 61 Tee Shirt so you should to go to store and get this end of the day, a Capitalist Feminism tale that embodies choice. The Barbie product is one that tells girls that they can be anything that they want to be in a capitalist country, be she a doctor or a lawyer or a pilot or a mother or anything else, which is the pinnacle of the so-called “girlboss” concept. The real problem isn’t that the CEOs of oil companies are burning the planet to make profits, nor is it that our media promotes impossible standards both on Instagram and in our mass entertainment, nor is it that our police arrest and assault women in the streets whether you’re in Iran or the United Kingdom; it’s that there aren’t enough WOMEN doing these things! Forget Jeff Bezos and Mark Zuckerberg and Elon Musk; we need Jessica Bezos, we need Maria Zuckerberg, we need Elena Musk! Choice Feminism feeds into this issue, in that we don’t want the professions that hurt women to continue existing, but are we antifeminist if we stop women from choosing to enter those professions, are we being too paternalistic? Shouldn’t we want a female Prime Minister even if that Prime Minister is Margaret Thatcher, shouldn’t we want the option of a female army commander even if HER troops are sent in to blow up an orphanage, where be the hallowed stamp of diversity on the Mattel board?
The Barbie movie can’t properly critique this aspect of feminism in its runtime, and while it does take a jibe at Will Ferrell’s pale male team of Mattel executives with Stereotypical Barbie’s face falling as she learns about how badly represented women are in the You Had Me At Selbstfahrlafette Auf Fahrgestell Tiger I Mit 38 Cm Raketen Werfer 61 Tee Shirt so you should to go to store and get this high office, the only issue is that they’re men, rather than the issue that the Barbie brand might actually be doing some serious harm in promoting the girlboss brand of feminist politics. Would it be better if the company were all women as they tried to stick Stereotypical Barbie, a living, breathing person, into a box to be imprisoned for as long as her natural life lasted on Earth to protect against unspecified yet unimaginable consequences (a line frequently touted by capitalists to protect their interests, “don’t tax us or your country will suffer!”), would that have made this Mattel team any better? Of course not! But the image of all of these silly old men rollerblading into Barbie’s world is funny enough to obscure this problem, and it remains unspoken throughout the film that these are men who promote unrealistic body expectations to young girls from very young ages for the sake of profit. The Barbie line has since made a few strides into creating more diverse dolls, but this was done to capitalise on a new market as opposed to any real concern for little girls, and the cultural visual of the Barbie doll still persists in the imagination of a public raised on their products. And when Will Ferrell tells his colleagues that he got into the Barbie line to touch the hearts of little girls (not in a weird way, mind you), this is mindless capitalist lying masquerading as a socialwashed concern for women; Mattel cares for its bottom line only, and to get approval to make a Barbie movie, the writers can never truly call them out, much like Marvel copaganda films can never call out the US military like it deserves to be without losing access to realistic props and sets.
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