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Affiliate sites are product/service review sites. What’s the core of reviews? Actual valuable info. You’re not going to create thorough head-to-heads between 2 products if you don’t know what customers want to know regarding those. And truth is, you can’t provide that if you don’t know the subject matter well enough. Users are not stupid. Yes, you might be able to fool some people being half-knowledged on a subject, but you can’t scale an affiliate site if you don’t really know your stuff. This goes even more for affiliates that are into niches, like online gambling for example (which is popular for affiliates), that require expertise. Affiliate Marketing has one big advantage that can also turn out to be a disadvantage. You can choose to promote whatever you want. The tricky part though is to avoid choosing a niche you don’t actually like just because you heard that conversion rates are good and you’re going to go from rags to riches in no time. That stuff doesn’t happen and you’re just going to end up writing about something you hate. It’s no secret that one of the recipes for success is to do something you love and Affiliate Marketing is no exception to that.
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