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Affiliate Marketing has one big advantage that can also turn out to be a disadvantage. You can choose to promote whatever you want. The tricky part though is to avoid choosing a niche you don’t actually like just because you heard that conversion rates are good and you’re going to go from rags to riches in no time. That stuff doesn’t happen and you’re just going to end up writing about something you hate. It’s no secret that one of the recipes for success is to do something you love and Affiliate Marketing is no exception to that. Do you know what’s the Holy Grail of keywords for an affiliate marketer? Best [insert niche keyword]. Good luck trying to rank for those if you choose to build a site around them, and trust me as I know that from experience. Of course, it always depends on the vertical you’re in and how saturated it is. However, picking the right keywords and also studying the intent behind those keywords is something that makes or breaks Affiliate Marketers. One of the worst things you can do is mixing up intents, namely using keywords that have an informational intent in a piece that’s purely written for transactional purposes. A good technique to avoid going after competitive keywords is to choose to review products that are new and not so popular yet and get a head start on attempting to rank for keywords related to those, as opposed to old and competitive ones.
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